Mama’s wardrobe is our new collection Fall Winter 2017. It was shot in Tennessee by the brilliant photographer Amelia Hambrook.
We had the collaboration of her beautiful daughter India Rose and 2 other lovely models. The collection is based on fantasy.
My mum used to have an old wardrobe in a spare room at home, where she kept old family treasures that nobody wanted to get rid of; those rags, with a pinch of fantasy, became amazing story tellers of time past, both real and invented. I have very fond memories of long rainy afternoons spent in the guts o the giant wardrobe and finding lovely and colorful woolen scarfs to build a tepee tent, old leather suitcases to start a journey on the Titanic, an perfect old-rose smelling dress, long and wide enough to play castles and princesses. While fantasy and imagination are the best play mates, Mama’s wardrobe was undoubtedly my most beloved treasure ever. Welcome to our new FW17 collection.
“Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope”.